Digital

Strategy

So much of our communication & lives takes place in digital space. Creating messaging that is empowering, beautiful, & justice-centered is necessary for curating the digital world we want to live in.

SOCIAL MEDIA

SOCIAL MEDIA

We know the feeling: 1000s of unread emails- most of them from orgs and brands that you can’t be bothered with- all wanting something from you.

Emails have become synonymous with work, stress, and avoidance, so how do we change that?

With newsletters that are crafted with these values:

EMAIL CAMPAIGNS

  • Minimalism: Get to the point and do it without the aesthetics of advertising.

  • Honesty: This is the age of authenticity, write & create visual assets that show one’s voice.

  • Respect: Speak to peoples’ highest selves.

  • Visual Gift: When peoples’ inboxes are synonymous with clutter, bring art and breath to their emails.

Communications during Crisis

We all have a responsibility to show up with our words & actions, whether individually or as an organization.

Do it with power & authenticity.

  • Dear friends,

    For over 30 years, First Exposures has witnessed how empathy, creativity, and a supportive community can cultivate resilience in the young people we serve. But we have also witnessed how instability, loss, and violence can greatly hinder them as well. At First Exposures, our mission is to not just support youth but to empower them to use their art to speak to the issues that matter most to them.

    With the unrelenting escalation of violence in Palestine and Israel over the past 100 days, our hearts are with the children who have lost their homes, loved ones, and lives in Gaza and Israel. We cannot imagine the terror that is being felt by all who are trapped without regular access to food, water, or electricity under the threat of bombardment for the past months, let alone, all of these years.

    Unlike any other time in history, the power of photography is playing an unprecedented role in fighting against such devastation. From courageous photojournalists to everyday people aching for their voices to be heard, we are seeing in real-time their tireless efforts to shed light on such large-scale destruction and inspire the global community to take action. Despite this war being far from the Bay Area, its impacts are being felt by our very mentees. They have not only expressed concern about the ongoing violence but have also had family members directly affected, faced harassment and marched in school walk-outs calling for an immediate ceasefire.

    As a youth-centered organization that prioritizes compassion, justice, and using photography as creative expression, we want our solidarity to be not just of words but of action. To this end, in discussion with our Youth Advisory Board, First Exposures is selling 15 signed prints of “Where Will You Be When History Looks Back” by former mentee and artist resident, Frida Calvo Huerta. Each 12x18” print is $150 printed on 100% cotton photo rag, originally printed to mark First Exposures 30 years. 100% of the proceeds will be donated to Palestine Children's Relief Fund.

    Our aim for choosing this artwork is to support the youth who are continuing to endure this war and to act as a reminder for all of us to always be on the side of justice. We hope you join us in supporting the well-being of young people during this time of great uncertainty.

    In solidarity,

    First Exposures

  • "Not everything that is faced can be changed, but nothing can be changed until it is faced."

    — James Baldwin

    We’re living in a time in which solidarity can no longer be a noun, living only in our words and on our social media, but it must be a verb of action, protest, and unlearning. Anti-Blackness and systemic racism are at the core of our history, forming at its birth and multiplying in all of the facets of our lives. Over the years, we have lost so many to police brutality so often in silence but in these past few weeks, the deaths of Breonna Taylor, Ahmaud Arbery, Tony McDade, and George Floyd sparked the outrage and uprising in our society that their lives always deserved.

    At First Exposures, we mourn for those who we have lost and stand in solidarity with the movement for Black Lives. As a youth-based organization that works primarily with communities of color and marginalized communities, it is our commitment to provide the emotional and creative space for our young people to process this moment and to learn to be leaders in the fight for social justice. As we’re seeing right now more than ever, young people are shouldering the weight of our history and being the catalysts of change. We must, as the First Exposures family, support these efforts. We must also strive to do better, to dismantle white supremacy both in our society and within our own organization.

    This is an unbelievable moment to give our time, resources, and energy to cultivate greater safety, equity, and freedom for Black people, and in turn, for all of us— we are ready.

    “An artist's duty, as far as I'm concerned, is to reflect the times.” —Nina Simone

  • We are committed to:

    –Diversity and equity in our organization, hiring practices, and in the participants of our program, including mentees, mentors, volunteers, and teaching artists. Our program strives to reflect the community we serve.

    –Prioritizing inclusivity. We do not discriminate on the basis of race, gender, gender identity, sexual orientation, immigration status, language, religion, political beliefs, or ability. We recognize that discrimination can take many forms, including micro-aggressions, overt statements of bias, and biased decision making. All of these forms of discrimination are prohibited for anyone who engages with First Exposures.

    –Continuing to increase diversity in all aspects of the organization, including our staff, program participants, and Advisory Board.

    –Centering our staff’s wellbeing by providing equitable and accountable compensation, as well as, providing the freedom to take mental health days.

    –Redefining value beyond capital in the practices of our Advisory Board through implementing new policy changes, bringing in members engaged in a multitude of community enrichment efforts, and holding regular Conversations on Racism seminars.

    –Creating an environment that supports growth, professional development, and learning for all First Exposures’ staff and program participants.

    –Educating all within the First Exposures’ community on the roots of systemic racism, discrimination, exclusion, and the wide-ranging impacts that marginalization has had on our communities and the individuals within them. We provide staff and program participants with educational resources, such as explicit and implicit bias training, trauma-informed training, and gender and sexuality allyship workshops.

    –Addressing conflict using a transformative justice approach, centering healing and responding to violence and harm without replicating it.

    –Making safe community spaces by deweaponizing language in written, verbal, and visual communication through normalizing the use of gender pronouns, providing guidance to find alternatives to harmful language, and valuing the consent and privacy of all program participants.

    –Teaching photography through the lens of diversity by highlighting contemporary and historical image-makers of color, as well as, nonbinary photographers to mirror back artists who represent our youth. We support the efforts to decolonize photography from its former use as a tool for criminalizing and tokenizing communities of color.

    –Prioritizing the needs of our community in all decisions we make for our organization through projects such as Help-Portrait, an effort to provide free portraits to under-resourced people, and installing public art that speaks to the issues facing our community.

    –Intentionally creating emotional and creative spaces to process our sociopolitical moments personally and collectively for our mentees, mentors, and staff.

    –Making our classes and curricula bilingual to ensure that all program participants of First Exposures have equitable learning opportunities.

    – Empowering youth to take on more leadership roles in First Exposures through initiatives such as the Youth Advisory Board, a youth-led program, and curricula decision-making body.

  • In a time of celebration, bringing forth a new year, we hold solidarity and grief with our Asian Pacific Islander families, friends, and community in the aftermath of this week's shootings in Monterey Park and Half Moon Bay. In this country, we are often forced to carry the tragedy that comes from gun violence, poor social safety nets and a legacy of racism. But if we can learn anything from these incidents it is that we keep us safe.

    Amidst the horrific events of this week, we hope that you are able to connect with loved ones, find moments of rest, and continue to stand up for our diverse and beautiful communities. Sometimes it's hard to slow down, find resources of support, or know how to meaningfully contribute, so we would like to share a few resources below.

    We send you and all you hold dear much compassion during this time.

    Thank you for being a part of our community,

    First Exposures

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